Designing and Producing a Brand Celebration
A3 Performance defines themselves as “the most innovative performance swimwear brand with the most confident customers”. They take pride in technological advances. They take pride in performance and outfitting world-class athletes. They take pride in good design and they take pride in their brand. When A3 approached Thysse to produce a “brochure”, they trusted us with creating a piece that would reflect these values and properly celebrate their brand.
Thysse used a wide format layout that compliments the stunning product and athlete photography. A3’s iconic texture pattern used in their swimwear design was picked up on the covers using a specialty UV spot coating. The effect is subtle, but powerful.