Creating an Impact in the Hardware Store Aisle
Thysse has worked with Imperial Blades for several years to develop effective product packaging, print collateral, point-of-purchase displays and tradeshow exhibits for the hardware giant. For a consumer unfamiliar with your brand, the choice of your product over that of your competitor’s often comes down to packaging. This is true at the hardware store at the point of product decision or at a Tradeshow, competing for foot traffic.
Great design always makes for effective packaging, and for that reason alone, Imperial Blade’s product packaging stands out from their competitors’, but Thysse has also employed reflective gold inks and foils on dark background prints, creating a definite impact in the hardware store aisle.