Thysse Unveils New Campus and New Capabilities.

New Address, Same Thysse Culture.

Monday, July 27 marked the next chapter in the Thysse legacy. The company opened the doors on its new headquarters, a 95,500 square-foot building in Oregon, WI. The new campus, situated just a stone’s throw from the previous Netherwood location, is the third expansion in seven years to support Thysse’s enhanced services and growing lines of business.

The building itself is as functional as it is visually impressive; featuring 2 glass lined stories and triple the production space. The new location brings together a full in-house design suite for Thysse’s Experiential Graphic Design team, moves all production, specialty graphics, and fulfillment services to a single site, creating greater efficiencies for Thysse’s customers, and enhances the close team culture for its employees. For President Jason Thysse, this is the real measure of success,

“Since my grandfather started Thysse in 1941, this company has always been about the people. We designed the new campus with both client and employee needs in mind, and the result we’ve realized with the team of Thysse architects, designers, and assistance from OPN Architects is a dream come true. We are very excited for this next chapter in Thysse’s story!”

Fleet of Thysse delivery trucks at new campus

Director of Operations, Nick Brevik knows that the new campus will start showing a return on investment almost immediately,

“The move to a larger space that can house all our services in one location minimizes our logistical inefficiencies. We’ll be able to reduce travel time, particularly in fulfillment, and we’re able to increase our service offerings, adding on foil stamping and embossing capabilities starting in August. The bigger production space allowed us to bring in a larger format and faster press, as well as the prepress workflow to support it, effectively doubling our offset printing rate. The move also increased fulfillment storage by 30%. Thysse has always looked for the best way to meet our customers’ current needs, while simultaneously planning for their future; this move is a continuation on that promise.”  

Thysse’s new address, as of July 27th, is 780 Cusick Parkway, Oregon, WI 53575.

Production space in Thysse's new campus

Although the building was completed for Thysse, it wasn’t done alone. The project had many partners involved including: The Village of Oregon, Oregon Community Bank, Wisconsin Business Development, OPN Architects, Newcomb Construction, and Thysse’s very own Experiential Design Team. Thank you for your support and assistance along this journey!

To stay up to date with what’s happening at Thysse, stay tuned on our social channels and at www.thysse.com.

Facebook | Twitter | Linkedin | Instagram

For more information, contact Jen Braga, Thysse, at 608.249.6951.

How Thysse Generates Real Results Using Direct Mail

Case Study: Thysse and UBS

Friends, maybe it’s time we looked at your direct mail. Sure, it’s easy to send out a postcard, but carefully crafting a message that identifies your brand strategy and meets your marketing goals while reaching your desired audience is another thing. That’s where Thysse comes in. Our team of experts has the know-how needed to guide you through every step of the process. Our case study below shows how Thysse and UBS partnered to create a direct mail campaign that performed.

The Client

UBS is a global wealth management firm and has been a Thysse client for about 18 months. UBS provides financial advice and solutions to private, institutional and corporate clients worldwide. The Burish Group is a large team within UBS that provides holistic wealth management services, helping clients reach their long-term goals with customized financial advice.

The Challenge

After an 8-year hiatus from direct mail campaigns, The Burish Group was ready to roll out a new marketing mailer. They came to Thysse with three goals:

  • The mailer had to stand out from competitors.
  • It had to meet ROI goals.
  • All 17,000 mailers needed to be customizable for six different regions in Wisconsin and Illinois without errors.

Carson Goff, Team Marketing Manager at The Burish Group, says her team had an idea what they wanted to say with the mailer, but knew they needed more than just printing services to successfully implement such a large-scale campaign.

The Solution

To make this mailer campaign a success, we focused on two priorities:

  • COLLABORATION with The Burish Group.
  • STRATEGIES to improve ROI.

Collaboration

We began by getting to know The Burish Group brand and the unique way the firm works with clients to understand their entire financial life. We knew that print consulting had to happen from the get-go, so we presented them with a wide variety of mailer options to help them understand what was possible. We needed to gather valuable input from them, bring their big idea down to earth and start building it up with specific decisions on what to include in the mailer.

“It was a true collaboration. Thysse came to us with really cool ideas. I explained our brand. And together, we developed a small but sophisticated envelope folder with removable pieces. The mailer was innovative, yet it also met our brand guidelines,” says Carson.

Strategies to improve ROI

Being a financial services firm, The Burish Group was taking ROI seriously. Thysse implemented several strategies to keep them on track with their goal. We began by introducing A/B testing with the mailers. How would shorter pieces fare in comparison to longer ones? We also made sure every single piece of the mailer showcased something valuable about The Burish Group – even the envelope. Our team also created a realistic timeline with built-in leeway to ensure all mailers arrived on time.

Lastly, Thysse took on all of the fulfillment tasks involved with the mailer. With our in-house fulfillment center and assembly area, we were able to complete all of the shipping and handling responsibilities, allowing Carson and her team to focus on their other marketing efforts.

“Each mailer had three pieces to be placed within a sleeve and then that sleeve went into an envelope,” explains Carson. “Thysse’s fulfillment support solved a huge challenge for us. For them to keep six different versions straight and handle all 17,000 mailers without error was a really big deal,” says Carson.

The Results

The Burish Group set a goal for mailer responses and achieved it.

“We hit our response goal, which as a marketing manager is success for me. But if an advisor gets a meeting and closes, we’ve essentially paid for a mailing. We’ve had a lot of success with meetings. And we certainly get calls weekly based on the mailer.”

Stepping back and considering the bigger project picture, Carson says, “The level of efficiency exceeded our expectations. Thysse streamlined the process from start to finish and made our lives a lot easier—period. Without their help, I don’t think we would have had the successful mailing campaign we did.”

Today, The Burish Group and Thysse continue to team together. “Thysse is helping us incorporate more sustainable, recycled materials for the future. We’re executing three more mailing campaigns for the year. And with Thysse’s help, we’re looking forward to improving upon what we did the last time around.”

Find out how Thysse can help you achieve your direct mail campaign goals.

Beth Hamacher is an Account Executive at Thysse. She brings over four years of sales experience to her goal of delivering exceptional branded communications to her clients. Reach out to Beth at (608) 249-6951 or beth@thysse.com.

How Wipfli grew its training capacity 3X with Thysse’s streamlined fulfillment services

Thysse's fulfillment services helped Wipfli grew training capacity.

The Client: Wipfli LLP

More than 60,000 clients across a wide range of industries trust Wipfli with accounting services and business advising. Wipfli’s nonprofit practice provides critical regulation information to nonprofit organizations around the country through in-depth, multi-day training sessions.

The Challenge: How can you efficiently store, assemble, and distribute training material for dozens of training events throughout the year and across the country?

When clients rely on you for training that’s vital to their success, the training itself has to be as close to perfect as possible. For the nonprofit group at Wipfli, having exceptional trainers deliver information accurately and effectively is crucial for a successful training event. 

But it takes a lot more than that.

Amy Almond, a manager in Wipfli’s nonprofit practice, leads a team of half a dozen staff who help Wipfli trainers plan and execute events. 

“A big part of what we do is help make sure our training attendees have everything they need when it comes to printed material and other items,” she says.

Here’s a sampling of what she’s talking about:

  • Registration packets unique to each attendee that include a nametag, name tent, training information, and marketing materials
  • Wipfli-branded giveaways 
  • Reference books used for specific training sessions

So how does a company handle the printing, assembling, and distribution for all of these materials? 

Wipfli discovered that taking on their fulfillment needs in-house took people away from higher-value activities.

In-house fulfillment was taking people away from higher-value activities.

The challenges that came with in-house fulfillment 

“We had a staffing challenge.” 

Wipfli’s fulfillment needs weren’t consistent from one week to the next. Amy says it was difficult to know the best approach for handling the workload spikes a week or two before a training event. 

It wasn’t practical to hire more employees for the intermittent demands of event packing. Yet hiring temps each time was expensive—and so was pulling staff from other projects to help assemble packets. 

And it wasn’t ideal for trainers to get called in to help. “We wanted our trainers out training, not stuffing binders.” Enabling Wipfli team members to focus on high-value, core priorities was critical.

“We had a space challenge.” 

Wipfli stored all their event material on site and also used their office space to assemble training packets. But Amy says that even for smaller training events, keeping all the items organized became “tedious.” 

And for the larger events? It was a major undertaking. Amy explains they would set up numerous tables in an assembly-line fashion to put training kits together, a process that could take up to a week.

And then there were the projectors and sound systems. “Renting equipment like that for every event is just not cost-effective,” says Amy.

But purchasing it wasn’t a simple solution either. “Where were we going to store all of the equipment going out two or three times a month to different places?”

“We were shipping office essentials to events.” 

Wipfli also had to complete certain printing tasks at the event site.

That meant sending admin staff to events for support and shipping label makers, portable printers, and computers.

“We’d then unpack it all and do the same coming back.” But even with a hardworking team of detail-oriented staff, Amy says, it was still a cumbersome process and was taking team members away from valuable activities like serving clients.

Changing Wipfli’s overall process would allow them to expand their training capacity.

The Solution: Using Thysse for comprehensive fulfillment services 

Wipfli does a phenomenal job of developing training materials that are informative, professional-looking, and valuable for attendees to get the most out of a training event—even long after it’s over.

Yet when it came to getting those materials to every event, Thysse saw an opportunity for Wipfli to:

  • Streamline their process for better efficiency
  • Save on labor costs
  • Keep their team focused on developing and delivering the best training events possible

Thysse had already been supporting the nonprofit practice at Wipfli by printing event signage and marketing materials.

As we began to understand the magnitude—and the challenges—of the nonprofit practice’s efforts, we explained we could take on more and more of the printing, storage, and fulfillment they were doing in-house.

Understanding the client's challenges helps Thysse meet the client's needs.

Solving the staffing challenge

We developed a system where Wipfli fills out a user-friendly fulfillment form to indicate exactly what they need for every training event. 

Now, rather than an in-house, all-hands-on-deck effort, Thysse’s own dedicated team of fulfillment specialists assemble everything and ship it out for just-in-time arrival.

Solving the space challenge

Thysse provides customized storage and fulfillment services with our 8,000-square-foot fulfillment center and 750-square-foot pick-and-pack assembly area.

For Wipfli’s nonprofit practice, we now print, store, assemble, and ship nearly every single event item they need. 

We also keep track of Wipfli’s inventory so they always have what they need on hand.

Keeping track of inventory is one of the services Thysse provides.

Solving event site issues and bringing new solutions to the table

How can Wipfli make sure we handle important event details like getting each nametag exactly right for every attendee’s packet?

Wipfli exports their attendee list from their registration system and sends it directly to us. In fact, it’s a process that even allows us to do last-batch printing and shipping for late registrations. No portable printers or admin staff necessary! 

Trainers and event attendees need more than printed material for a successful training event. Projectors and sound systems are essential. Rather than have Wipfli handle the storage and shipping for all that equipment, Thysse now does those tasks for them.

Overseeing the process from start to finish relieves the client of having to think about those details.

Yet that still doesn’t cover everything.

To meet the needs—and wants—of training attendees, Wipfli leaves no stone unturned. So to help beat the mid-afternoon malaise at training events, Wipfli provides candy and snacks, and even stress-relieving squishies as giveaways. 

With all the critical training details Wipfli focuses on, do they really need to worry about remembering the candy? 

No. Thysse stores and ships it all for them, including branded squishies and candy dishes.

The Results: Expanding training capacity by 3X

Today, the Wipfli nonprofit practice holds more than 50 training events and booths a year, including the Wipfli National Training Conference in Las Vegas, which attracts more than 1,000 attendees each year. 

Because so many of the tasks formerly handled in-house are now taken on by Thysse, Amy says it’s allowed her group to focus more on actual training. 

In fact, she estimates that Thysse’s fulfillment support has allowed the Wipfli nonprofit practice to triple its training capacity.

The success the nonprofit practice enjoys by using Thysse’s fulfillment services is getting company-wide attention. “Other divisions at Wipfli are starting to take notice. They want to know how they can achieve the kind of success we’re having,” says Amy.

Proud to play a part in Wipfli’s mission: Helping nonprofits succeed 

Amy says their nonprofit clients do vital work. “They save lives. They feed and educate children. They make communities stronger.” 

When Wipfli trains nonprofits on critical regulation information, they do more than help these organizations save time and money. They help them use their scarce resources wisely to carry out their missions more effectively.

Without Thysse’s fulfillment support, Amy says, “Wipfli simply could not provide the dozens of high-quality trainings we deliver to people around the country.”

Download our free guide
5 WAYS YOUR PRINTER CAN IMPROVE YOUR
COMPANY’S BUSINESS PERFORMANCE.

Take me to the guide!