Thysse Adds Capacity & Capabilities To Oregon, WI, Print Operations

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Over the past couple decades there have been numerous consumer packaging innovations but if you ask Johnie Thysse, it’s still hard to beat the sombrero hole. Johnie is the fourth generation in the Thysse family to ply his craftsmanship in the rapidly evolving print industry.

The packaging line at Thysse has grown substantially over the past 12 years. Johnie has seen it go from literally hammering out sombrero holes to processes that perfectly punch thousands per minute.  …And from one customer to some of the biggest brands in the country.

We cornered Jason Thysse, CEO and Johnie’s dad, to reflect on the images:

Jason Thysse

That’s how our packaging line started. …Two buildings ago. It’s how many of our service lines started- small. Our growth is a testament to the team here. It’s really their skill, hard work, and dedication that made our growth possible. When you do that consistently, word spreads. We’re really doing the same thing we’ve always done, it’s just at a different scale now. 

The nostalgic look back is a great reminder that prioritizing exceptional outcomes from humble beginnings is a time-tested way to grow a business. In fact, Thysse is currently in mid-process on a multi-million-dollar tooling and capabilities investment aimed at meeting the rising demand for the type of service and quality it delivers.

Thysse Director of Operations, Tony Smithson, is managing the project and shared his insights on the growth:

It’s easy to slip into a mindset that commoditizes what we do in the print and brand services industries. It’s not hard to have a great day, come up with a great design element or have a clean production run. It IS hard to do that every time. It takes a lot of dedicated experts spanning many disciplines to resolve issues before they become problems. I doubt we’re ever the lowest bid, but our customer retention rate and growth indicate we’re often the highest value.

Thysse is a commercial printing and brand services provider located 20 minutes south of Madison in Oregon, WI. If you’re in the neighborhood, stop by and take a tour! Or, reach out! We’d love to discuss solutions to your next project!

BREAKING NEW GROUND

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OREGON, WI, April 26, 2023 – Thysse Honored to Attend the Groundbreaking Ceremony for the New UW Madison School of Computer, Data and Information Sciences (CDIS) Building

Construction job-site obscured by fence wrapped in graphic banners that offer details about the project.

Thysse had front row (okay, fourth row) seats as optimism and excitement filled the tent of distinguished guests, donors and partners at the CDIS build-site today. Quick name drop moment – Wisconsin Governor Tony Evers and Bucky Badger were also there. Jay Rothman, President of the University of Wisconsin System, hosted the event and shared the podium with colleagues and donors. Each remarked on the astonishing evolution of computer technology over the past half-century and stressed the significance of this massive investment in the future of the UW System, the State of Wisconsin, and our collective role in shaping the future for the world.

Wisconsin Governor Tony Evers addresses attendees at CDIS groundbreaking event.

Thysse attended as a contributor to the CDIS project, continuing our longstanding relationship with UW Madison.  Thysse has been fortunate to partner on other campus facilities offering experiential design, facility branding, print, and fabrication services. Jason Thysse reacted positively about future partnership:

“To be involved in these huge, inspiring and important projects is wonderful. There’s a lot of work to do before this opens in 2025 and #TeamThysse is excited to help.”

The new CDIS building is just over 340,000 sq. ft., doubling the current CDIS capacity, and will become the most energy efficient building on UW Madison’s campus. The elements of sustainability include onsite solar energy generation, efficiency upgrades spanning all consumables and 25% site coverage with plants. These attributes allowed the facility to achieve LEED Platinum certification status – the highest green-building standard worldwide.  Take a virtual tour of the building at cdis.wisc.edu/building and learn more about us at Thysse.com.      

 

About Thysse

Located in Oregon, WI, Thysse is an ever-evolving brand experience provider built by three generations of visual communication specialists. Thysse is Where you go with your brand™

Each relationship and project at Thysse starts from a core belief that every brand deserves professional care, a thoughtful approach, and specialized execution. We understand the profound impact of your visual brand elements in creating connection, inspiring action, or transforming a space. Our team seeks first to understand, then to act. We ensure every element’s design, production, and installation are as perfect as we can make them. After all, this work is not only representative of your brand; it is also a reflection of ours.

Thysse representatives pose in front of facility graphics they created.
#TeamThysse rep’n the event and our site-graphics!

Thysse Announces Changes to Leadership Structure

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ROLLING WITH THEIR NEW TITLES

OREGON, WI, March 21, 2022 – Thysse, best known for generating innovative brand solutions and serving its local community, announced an expanded internal leadership structure. The adjustment will bring the company closer to its vision of becoming the premier model of a Brand Experience Provider. The restructuring includes new internal roles for owner and company President, Jason Thysse, who will serve as Chief Executive Officer, and for Dean Bott, former General Manager, now serving as President.

Jason Thysse
Thysse CEO
Dean Bott
Thysse President

The new leadership structure allows Jason to focus on strategy that shifts Thysse into the future, transitioning the company to one that encourages leadership at every level. This move will empower Thysse employees to act with autonomy in supporting the company’s overall vision while fostering accountability and effective decision-making in their daily work.

In his new role as President, Dean Bott will draw on his extensive experience with process education within the print industry, assuming responsibility for day-to-day company functions. Already a key leader in the company, Bott will now oversee leadership, finance, marketing, sales and operations – both creative and manufacturing.

Even in adjusted roles, Jason and Dean will continue to work together to lead the company to its fullest potential.

“Eighty-one years ago, my grandfather founded this company on passion, pride, and craftsmanship. This next evolution puts Thysse on a path that continues to fulfill that legacy, leading us toward achieving our goal of becoming the accepted authorities in every brand offering we provide.”

Jason Thysse, CEO

About Thysse

Located in Oregon, WI, Thysse is an ever-evolving brand experience provider built by three generations of visual communication specialists. Thysse is “Where you go with your brand.”

Each relationship and project at Thysse starts from a core belief that every brand deserves professional care, a thoughtful approach, and specialized execution. We understand the profound impact of your visual brand elements in creating connection, inspiring action, or transforming a space. Our team seeks first to understand, then to act. We ensure every element’s design, production, and installation are as perfect as we can make them. After all, this work is not only representative of your brand; it is also a reflection of ours.

For more information, contact Jen Braga, Thysse, at 608.249.6951

Print Industry Veterans Unite Over 125 Years of Combined Expertise

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Acquisition of Badger Group Delivers First-Class Upgrade to Thysse’s Mailing Capabilities

OREGON, WI/FORT ATKINSON, WI, May 17, 2021 — Best known for generating innovative brand solutions while serving the local community, Oregon, WI-based printer, Thysse, announces a series of additions to its team and services through the acquisition of Badger Group. A longtime asset to Fort Atkinson-area businesses, Badger Group is reputed for their direct mail, print services, and digital marketing expertise.

Combining forces and relocating to Oregon offers Badger Group clients increased capacity for current services, a larger team to focus on every project, and additional offerings in vehicle graphics, signage and large format, creative services, promotional items, inventory management and distribution. The transition is already underway and progressing smoothly, as both businesses run on the same Print Management Information System (MIS) and are structured similarly to assist clients.

“Badger Group has been family owned and operated since 1975, and we’re thrilled to combine both companies’ rich history and extremely knowledgeable teams. The move is a very positive one for us, as we can now offer our clients additional brand development options while continuing to deliver exceptional service. We’re thoughtfully planning our transition so there are very few changes to client and staff relationships and no delays to current or scheduled projects.”

Sally O’Brien, Badger Group President/Owner

O’Brien, along with many of her dedicated sales, project management, and production staff will complete the move to Thysse. Thysse’s growth in recent years can be attributed to expansions in facilities and services. This latest union increases expertise and capacity in both mailing and offset printing services, and all transitions are expected to be completed by June 1, 2021.

“Badger Group has a long and respected history in Wisconsin and a fantastic set of experts who will strengthen our mailing, offset, and marketing capabilities. We’ve long admired their business model and presence in the print industry, and couldn’t be happier to have them join our team.”

Jason Thysse, President

About Badger Group

Incorporated as Badger Press in the early 1950’s, Badger Group, a WBENC – certified Woman-Owned Small Business, is a ​​full-service print and marketing services provider.  We ​manage targeted direct mail campaigns with integrated digital components, marketing automation and dashboard analytics.  Our storefront solutions help maintain brand ​identity, connect teams, streamline ordering and fulfillment, and monitor inventory.  We work closely with our clients to offer value and solutions for their business and organization.

About Thysse

Located in Oregon, WI, Thysse is an ever-evolving brand experience provider built by three generations of visual communication specialists. We like to say Thysse is “Where you go with your brand,” and provide innovative solutions to back that statement up. We are a design, printing, specialty graphics, and manufacturing company at our core, but we also offer imagination and the tools to customize your project to find the right solution every time.

Our team believes the story your brand tells is as important as the materials it is printed on, and we’re here to help you think through every step of your project, be it direct mail, catalog, fleet vehicles, apparel, signage, or environmental wayfinding.

For more information, contact Jen Braga, Thysse, at 608.249.6951

SOLAR PANEL INSTALL BEGINS AT THYSSE

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Thysse Partners with Arch Electric for Solar Roof Install

Innovation Meets Sustainability as Thysse Expands Renewables

[Oregon, WI] – Thysse, a 3rd generation and family-owned Oregon business, is best known for generating innovative brand solutions while serving the local community. The company completed a move to a new campus in the Oregon Business Park in July, increasing services and capacity to better serve clients and prepare for the future. That future also includes an eye toward sustainability and renewable energy. Thysse began working with Legacy Solar Cooperative last year to find a way to replace as much as half of their conventional electricity with clean power. After being awarded a USDA Rural Energy for America Program grant, the company partnered with co-op member Arch Electric – headquartered in Plymouth with service across much of the state – to install bi-facial panels. 

“Thysse is always looking for ways to innovate in our business. We’re already using the most energy-efficient printing technology, so it was natural to look to more sustainable measures for the new building as well,” said Jason Thysse, company president. “We’re proud to take this step toward offsetting our emissions footprint and produce our own clean power.” 

“We’re thrilled to partner with Thysse and help realize their goal of adopting clean energy to power its operations,” said Arch Electric President Ed Zinthefer. “Arch is committed to continue investing in our state and delivering a quality product as we expand renewable energy in Wisconsin. Our thanks to Thysse and Legacy Solar Cooperative for making this project happen.”

Thysse’s rooftop will house a solar array of 850 bi-facial, photo-voltaic ‘pv’ panels. The system is expected to produce approximately 350,000 kW hours annually, sequestering more than half a million pounds of CO2 every year, the equivalent of planting over 6,500 trees.  Bi-facial panels represent a recent development in the solar industry, generating power both directly from the sun and indirectly from reflected light. With this refinement, panels produce 10-20 percent more power and shed snow faster in the winter.

About Thysse
Thysse is an ever-evolving company built by three generations of visual communication specialists. We like to say Thysse is “Where you go with your brand,” and provide innovative solutions to back that statement up. We are a design, printing, specialty graphics, and manufacturing company at our core, but we also offer imagination and the tools to customize your project to find the right solution every time.
Our team believes the story your brand tells is as important as the materials it is printed on, and we’re here to help you think through every step of your project, be it direct mail, catalog, fleet vehicles, apparel, signage, or environmental wayfinding.

Give us a call and see where your brand can go with us.

To stay up to date with what’s happening at Thysse, visit www.thysse.com.

Facebook | Twitter | Linkedin | Instagram

For more information, contact Jen Braga, Thysse, at 608.249.6951.

About Arch Electric
Arch Electric, Inc. – recently named a 2020 Top Solar Contractor – is a Sheboygan County, Wisconsin-based electrical contractor specializing in solar and related fields such as energy storage systems, EV charging, utility solar, residential and commercial/industrial solar and storage, along with operations and maintenance services. Today, Arch is considered the largest vertical provider of solar in Wisconsin. Its mission is to educate, inspire, and empower current and future generations to choose a clean, sustainable form of energy.

Connect with Arch Electric online today at ArchElec.com, Facebook, Twitter, and LinkedIn.

About Legacy Solar Cooperative
Legacy Solar Co-op is a Wisconsin-based, member-owned cooperative providing solar and energy efficiency products and services. Our goal is to bring people together to support local and statewide solar and other clean energy initiatives. We believe that the future of our planet depends on taking action now. The “Legacy” in Legacy Solar Co-op refers to the endurance of the solar projects we support, which will last for 4 decades or more. It’s also a reference to the collective contribution we make toward a clean, renewable energy supply for our communities.

Thysse Has a New Home.

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Thysse moves to new campus to support continued growth and enhanced client services.

Thysse announces its completed move to their new campus. Three times larger than the previous office, this state-of-the-art workspace will be leveraged to provide expanded services for its clients while providing the company with further room for growth.

The move also allows the whole Thysse Team to be under one roof again, an important step for a company that believes people are still its greatest asset. Thysse president, Jason Thysse is proud of the accomplishment and recognizes the work needed to make the project a success,

“Since my grandfather started Thysse in 1941, this company has always been about the people. We designed the new campus with both client and employee needs in mind, and the result we’ve realized with the team of Thysse architects, designers, and assistance from OPN Architects is a dream come true. We are very excited for this next chapter in Thysse’s story!”

Thysse’s new address, as of July 27th, is 780 Cusick Parkway, Oregon, WI 53575.

About Thysse
Thysse is an ever-evolving company built by three generations of visual communication specialists. We like to say Thysse is “Where you go with your brand,” and provide innovative solutions to back that statement up. We are a design, printing, specialty graphics, and manufacturing company at our core, but we also offer imagination and the tools to customize your project to find the right solution every time.
Our team believes the story your brand tells is as important as the materials it is printed on, and we’re here to help you think through every step of your project, be it direct mail, catalog, fleet vehicles, apparel, signage, or environmental wayfinding.

Give us a call and see where your brand can go with us.

To stay up to date with what’s happening at Thysse, stay tuned on www.thysse.com.

Facebook | Twitter | Linkedin | Instagram

For more information, contact Jen Braga, Thysse, at 608.249.6951.

WE CAN—DO IT TOGETHER

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OREGON, WI, May 22, 2020 — After campuses made a nationwide decision in March to close, Maddie LeBrun, Oregon native working through her last semester of undergrad at St. Norbert College, returned home.

In light of the pandemic, Maddie resolutely believes that art can serve as an instrument for healing, encouragement, and public understanding. Because of the sudden inaccessibility of printing presses, her printmaking class switched gears from letterpress to public text-based installations, prompting the creation of her hand-painted WE CAN series, initially installed at Firefly Coffeehouse.

Artist Maddie Bebrun stands outside the Firefly Coffeehouse where her original "WE CAN" posters are on display
Artist Maddie Bebrun stands outside the Firefly Coffeehouse where her original posters are on display. Photo credit: Firefly Coffeehouse

“Art is especially important right now because it can be a contribution when we have nothing else to give” stated Maddie LeBrun. “We place so much of our identity and value on ephemeral titles—the jobs we have, the places we go, the people we talk to—that most of us feel lost when we can’t maintain those routines. These days we wake up in the morning and we can’t always do whatever we want, but we can still choose to make something good, and we can still choose to make something for others.”

“I’d like to thank Jeanne and Uriah Carpenter at Firefly for housing my original work,” continues Maddie, “Thysse for reaching out to print posters for the community, and my family for graciously working around my studio endeavors, even (and especially) when they take up the entire kitchen table.”

"WE CAN" poster series

Today, this message of hope and unity can be seen in the windows of residents and businesses throughout Oregon’s Village.

“We at Firefly Coffeehouse are absolutely committed to supporting both the arts and education, and view our very public role downtown as a place to build community” said Jeanne Carpenter, Owner, Firefly Coffee House and Village President. “We are delighted to showcase Maddie’s original work and thank her for brightening Oregon’s spirits while the world is paused.”

Poster prints are provided free to the public by Thysse and available at all three Oregon Kwik Trip locations as well as Bill’s Food Center.

About the artist

Maddie LeBrun is a designer and illustrator from Oregon, Wisconsin. She loves lettering, late nights spent in-studio, and the color yellow. Her public work is continually featured across campus as she works part-time as a poster designer for the St. Norbert College Art Department. Maddie’s most recent personal work uses a traditional alphabet to share her steadfast love for the earth and the belief that living a more sustainable life is within reach for everyone. You can learn more about Maddie and see more of her work on Instagram @mlebrunstudio

About Thysse

Thysse is a third-generation, innovative company in Oregon, WI, specializing in visual communication. We are a design, printing and manufacturing company and we have the imagination and tools to customize projects, whatever they may be. We think about how your story is being told through your direct mail, your catalog, your fleet vehicles, your apparel, the sign outside your door, and the design of the lobby inside your door. We are where you go with your brand. For more information about Thysse, please visit www.thysse.com.

Thysse Acquires Sign Edge, Expanding Their Specialty Graphics Capabilities

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OREGON, WI, March 3, 2020 — Thysse announced today that it has acquired Sign Edge, a Middleton-based specialty graphics firm.

 “For the past 25 years, I’ve used my experience and expertise to creatively help clients with their brand, always working to offer them more” said Jim Hagen, Sign Edge. “Joining the Varsity Squad at Thysse, I can now offer my clients a far greater spectrum of brand development solutions. Teaming with the like-minded professionals at Thysse is truly incredible.”

Combined, the companies share the same vision, to develop innovative ways to creatively and effectively develop, deploy and promote your brand. New and increased resources and capabilities include the production and installation of vehicle and ATM wraps, decorative and protective film for glass, wall murals, dimensional logos and lettering, floor graphics and more.

Owner, Jim Hagen, will be joining full time as Director of Specialty Graphics.

“Adding Jim and Sign Edge to the Thysse team is a vision turned reality for us,” said Dean Bott, General Manager, Thysse. “Besides Jim being extremely talented, he is a great guy and a perfect fit for our culture. The additional capabilities will allow us to better serve our existing clients and serve markets we have been eager to reach.”

About Sign Edge

A premier graphics and wrap company in Middleton, WI, Sign Edge, founded in 1994 has helped small businesses bolster their brand.  

About Thysse

Thysse is a third-generation, innovative company in Oregon, WI, specializing in visual communication. We are a design, printing and manufacturing company and we have the imagination and tools to customize projects, whatever they may be. We think about how your story is being told through your direct mail, your catalog, your fleet vehicles, your apparel, the sign outside your door, and the design of the lobby inside your door. We are where you go with your brand. For more information about Thysse, please visit www.thysse.com.

For more information, contact Brooke Barney at 608.249.6951.

Thysse Breaks Ground on $10 Million Facility in Oregon, Wisconsin

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Officials break ground on corporate headquarters for Thysse on June 4, 2019, in Oregon, WI. Pictured L-R: Bret Newcomb – Newcomb Construction, Ryan Frank – OPN Architects, Jason Thysse, Steve Peotter – Oregon Community Bank, Elyse Smithback – Oregon Community Bank, Nick Drewson – Wisconsin Business Development, Geoff Sabin – Thysse, and Loren Zemlicka – Thysse.

OREGON, WI, June 6, 2019— Thysse held a ceremonial groundbreaking in Oregon, WI, earlier this week on the site where the company will open their new headquarters next year. 150 guests and employees attended the event.

Jason Thysse, President, kicked off the ceremony. “A lot has happened in the last seven years and I couldn’t have done it without my family’s support, and my Thysse family which has grown from 13 employees when we moved here to over 90. It’s absolutely incredible. I thank you all. You should all pat yourselves on the back because you’re really the biggest reason we are here today.”

“What an exciting time for Oregon,” noted Village President, Jeanne Carpenter. “Since my appointment to President this April, this is my fourth grand opening or ribbon cutting.”
Rendering of Thysse’s new headquarters, a 95,500 square-foot building being developed by Newcomb Construction, OPN Architects and Thysse Design.

The new, two-story, 95,500 square foot project will be the third expansion for the company in the last seven years. Highlights of the building include a two-story lobby with prominent out-of-doors views, large employee breakroom with fireplace lounge, and a second-floor gallery space to display current work. The move will bring all employees back under one roof from their current two locations, with additional room to grow.

Partners in the project include: The Village of Oregon, Oregon Community Bank, Wisconsin Business Development, OPN Architects, Newcomb Construction, and Thysse’s very own Experiential Design Team.

Steve Peotter, President & Chief Executive Officer, Oregon Community Bank, shared, “We are thrilled to be Thysse’s partner again for phase three of the Thysse journey in Oregon. It is a great day to see Thysse continue to grow and expand. To think about the people that are part of your family, the jobs that you have created; the differences you’ve made not just in Oregon and the community but in the lives of all of your colleagues. It’s a proud day for us. The Thysse relationship is an exceptional relationship for Oregon Community Bank. We enjoy all of our clients and Thysse will always have a special place in our heart.”

The building is projected to be completed by July 2020.

For more information, contact Brooke Barney at 608.249.6951.

Thysse Groundbreaking Scheduled

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Rendering of Thysse’s new headquarters, a 95,500 square-foot building being developed by Newcomb Construction, OPN Architects and Thysse Design.

OREGON, WI, May 7, 2019— Thysse, a third-generation design, printing and manufacturing company, will break ground on its new location at 1:00 pm, June 4, 2019. The groundbreaking ceremony will feature staff and family members, government and local business leaders, the general contractor, and architect team.

“Thysse was originally recruited to move to the Village of Oregon’s Business Park in 2012,” Jason Thysse shared. “We moved here with 13 employees and we plan to move into the new building with over 100 employees. Our company has grown exponentially in the seven years we have been here. We wanted to exhaust all efforts to stay in Oregon and the Village Staff, Board and Chamber of Commerce helped make that happen.”

The new, two-story, 95,500 square foot project will be the third expansion for the company within the last seven years. The move will bring all employees back under one roof from their current two locations, with room to grow. Newcomb Construction will be creating the building using their tilt-up concrete process. 100 insulated wall panels will be fabricated onsite using Lycon concrete from just two blocks away.

Highlights of the new building include:

  • Two-story lobby with prominent out-of-doors views
  • Large employee breakroom with fireplace lounge and sliding glass partition to walk-out patio
  • Second floor gathering room with balcony and open bridge to gallery space
  • Lots of natural light, LED lighting and in floor radiant heating to provide comfortable office environment

The building is projected to be completed by July 2020.

For more information, contact Brooke Barney at 608.249.6951.