Finding Inspiration in a School Bus

Nelson’s Bus Service has come to rely on Thysse to provide the “cool wow factor” for their branded collateral. Thysse has developed everything from business cards and pocket folders to giant bus-sized banners.

Most recently, Thysse completed a signage project for their facilities in Whitewater and McFarland, Wisconsin. Thysse began with a site study, identifying needed signage messaging and installation locations. We then amassed an overall signage inventory, designing a sign family that fit within the established Nelson’s Bus Service Visual Branding. We direct-printed the designs to aluminum panels with UV ink that would hold up to all weather conditions. Areas of raw aluminum was strategically left unprinted to catch the ambient light, creating a visually striking sign piece.