OREGON COMMUNITY BANK
FEEL GOOD REBRANDING
The need for a corporate rebranding is usually a realization that comes from within the organization. Where do you go? How do you begin?
Oregon Community Bank turned to the branding team at Thysse. We began with a thorough examination of the existing visual brand design elements, and OCB’s future plans. We organized a series of employee meetings in which we guided internal discussion around company culture and visions for outward messaging.
Thysse used this information to develop a complete rebranding that fit better with their overall “Feel Good Banking” message and community mission. The finished deliverables not only included all visual identity assets (logo, typeface, color palette, print collateral, interior and exterior signage), but established the brand family for future OCB community branches.