Madison, Wisconsin

Thysse worked with UW Athletics and their General Contractor to provide visual branding for a renovated basketball reception lobby and office space.

The University of Wisconsin Basketball lobby and offices were originally constructed in 1998. Although Thysse had provided some visual updates, the space had remained largely unchanged for almost twenty years. With a head coach change and two recent Final Four appearances, it was appropriate to demo and completely renovate the space.

UW Athletics asked Thysse to provide experiential graphics for the space, to expand the visual brand we had been building for the team for almost four years. Thysse partnered with the General Contractor on the project, J.P. Cullen, to design new elements and modify existing elements for the new space. Working closely with the General Contractor allowed Thysse to identify and address electrical and structural needs early on in the project, saving money and time in an already tight project schedule.

Here’s what we designed, fabricated and installed:

Custom LED-lit Wisconsin Basketball Wall and “Badgers in the NBA” Exhibit
, Custom Maple Wood Panels
, Custom Fabric Panels
, Painted and Formed Aluminum Wall Panels, 
Dimensional Painted and Printed Acrylic, 
Cut Vinyl and Gradated Etched Glass Vinyl