THE UNIVERSITY OF WISCONSIN MEMORIAL UNION

THE UNIVERSITY OF WISCONSIN STUDENT EXPERIENCE SHOWPIECE
Madison, Wisconsin

The staff at the University of Wisconsin Student Union entrusted Thysse with their experiential (environmental) graphic design project within the cherished Memorial Union. The recently-renovated facility had to retain its almost 100-year historic charm while catering to a new generation of students. During the design process, Thysse worked with the staff to develop a materials palette that would be historically accurate. Rift-cut red oak wood, anodized bronze accents and hand-hammered and painted metal signage all worked together to create a new student and visitor experience while retaining the facility’s charm and character.

Thysse also worked with the Memorial Union staff to create a visual brand design for several new dining spaces. Thysse developed graphic, color and finish assets to ensure the correct experience inside each space.

Here’s what we designed, fabricated and installed:

Custom Wallpaper
, Custom Wood Millwork
, Hand Painted and Formed Aluminum
, Dimensional Acrylic, 
Direct-Printed Acrylic, 
Vinyl graphics, 
LED Lighting, 
Fabric Panels, 
Interior and Exterior Signage, 
Wayfinding