SPECIALTY GRAPHICS: UNWRAPPED
If your company walls could talk, what would they say? Would they whisper the names of employees taking extra-long lunch breaks? Maybe spill the juicy details of who’s been hoarding pens from the supply closet? Perhaps they’d blow the whistle on the moocher who’s been tapping into your personal supply of Ranch dressing? They knew those scribbled initials weren’t just for show…
Unfortunately, while the walls can’t divulge the scandalous details of your office happenings, they can serve as a powerful tool to express your brand’s message. Your space can do a lot of the heavy lifting when it comes to communicating culture, values and voice, without having to say a word. When paired with your website, logos, business collateral and other “quiet branding” your company can make quite the statement.
Facility branding is more than just slapping a logo on a wall; it’s the chance to showcase who you are as a brand. We’ve already shone a light on the most over-the-top facility branding capabilities from our Experiential Graphic Design team. Now let’s step back and unwrap the physical components at the foundation of these projects.
What are ‘Specialty Graphics’ and what makes them so… special?
To categorize this graphical multi-beast under one umbrella, we coined the term ‘Specialty Graphics’ in-house to help start the conversation with curious clients (ahem, that’s you). For all of the ‘type A-ers’ reading along, a basic definition could look something like this:
Graphics created using a wide range of materials that are applied to your facility’s windows, walls and equipment.
Yet, try as we may to squeeze them into a tidy corner of our website, Specialty Graphics truly do live in a world of their own. They can be customized any which way according to the eye of the beholder, using a near-limitless range of substrates and install methods. This goes far beyond signage – think wall decals, window clings, cash wraps, and privacy panels. All of them conveying who you are as a company and all of them available to improve brand perception.
An Unprecedented Return On Your Investment
Here’s the part where you scoff at the idea of facility branding as you picture your yearly marketing expenditure being reduced to a single roll of quarters. Rest assured that the scope of these projects ranges anywhere from a single vinyl logo install to a complete overhaul of your facility. And if done right, a little bit can go a long way. Here’s a curated short list of how investing in your space can have a tenfold return on your investment.
Create an Epic First Impression: Your space is more than the place you do business. It’s an opportunity to showcase what your brand is made of to both prospective and current customers. Specialty Graphics can be used to create stronger brand awareness, a walking tour for visitors, even showoff the range and quality of your products and services.
Attract and Retain Top-Notch Talent: Attracting talent on your reputation alone is a nice thought, yet younger generations crave something more. Prospective employees enter your facility expecting spaces that inspire, invoke innovation and encourage creativity. In addition to the ‘wow’ factor for new employees, Specialty Graphics can boost morale and increase feelings of well-being for current ones.
Create Designated Spaces: Well-executed specialty graphics are the junction of form and function. They can create necessary divides between departments or generate feelings of unity in common and collaborative spaces. Wayfinding graphics can be strategically installed in and around your facility to guide visitors and employees, all while serving as a visual extension of your brand.
We’ve told you what they are, and their range of benefits, but how does Thysse do it? Every project begins with a great conversation.
“It starts with listening to the client talk about their ideas and the vision for what they have in mind. We ask a series of questions to narrow down the scope of the project. In that initial conversation, we talk about what we are capable of, which usually surprises the client. One of our biggest challenges is familiarizing our clients with the vast array of graphic products and processes we offer.”
-Thysse Director of Specialty Graphics, Jim Hagen
After the initial dialog of brainstorming and flushing out ideas, we provide a preview of the project, relevant samples and similar examples of what the final will look like. Any materials less than 2” thick, we print directly on them on our wide format printers. Depending on the scope of the project, some installs can be printed and applied all in one day.
At the end of the day, we want to provide you partnership and flexibility, from ideation through production and installation. Having one team tackle all aspects of your project not only ensures consistency with your brand standards; it also saves you time, money and nights awake worrying about the small-but-important details that could otherwise get lost in translation.
Got a cool project idea you’ve been dying to talk through? Give us a shout! We love to brainstorm new concepts.
Prefer to explore more on your own first? Learn more about Specialty Graphics here.