Introducing a new product to the marketplace is often accompanied by uncertain anxiety. Market research is no guarantee. The best thing you can do is communicate your message. Effective communication of your message can mean the difference between immediate interest and the lack of … and immediate interest makes eventual adoption much more likely.

The art community in San José, California is evolved, involved and organized. Public art installations and murals play a significant role in the downtown landscape as almost any area lacking visual interest is seen as a possible canvas. This art community is especially vibrant at San José State University.

The need for a corporate rebranding is usually a realization that comes from within the organization. Perhaps it starts with a logo that has begun to feel dated – a mark that doesn’t translate well to modern website and social media platforms – a mark that doesn’t properly reflect the company’s self-image. Perhaps it starts with an evolution of the company’s message and direction. Perhaps it starts with a new, energized vision of the company’s future. For Oregon Community Bank, all of these things occurred at about the same time ...